User Acquisition Specialist - Remote

About the Company

Peaksel is a mobile games and apps studio based in Niš, Serbia. The company develops, publishes and markets Android and iOS products for a global audience, with a portfolio of casual games, virtual pets, coloring apps, escape games and other mobile experiences.

About the Role

The User Acquisition Specialist will be responsible for planning, managing, analyzing, and continuously optimizing UA campaigns for our mobile games.

Vacancy Details

Responsibilities

• Planning, launching, and continuously optimizing UA campaigns for mobile games
• Managing campaigns across platforms such as Google Ads, Facebook, TikTok, Unity, Mintegral, Apple Search Ads, and others
• Monitoring and analyzing key UA metrics, including CPI, CPA, ROAS, LTV, retention, and conversion rate
• Testing different creatives, audiences, geographic markets, bidding strategies, and campaign structures
• Analyzing campaign performance and making data-driven decisions
• Identifying opportunities to scale successful campaigns
• Optimizing budgets and effectively managing advertising spend
• Collaborating with Game Design, Product, and Art teams on the development and testing of UA creatives
• Monitoring the market, competition, and current trends in the mobile gaming industry
• Preparing regular campaign performance reports and analyses
• Communicating and collaborating with external partners and Media Partners

Requirements

• Minimum 3 years of experience in User Acquisition, preferably within the mobile gaming industry
• Hands-on experience in independently managing and optimizing paid acquisition campaigns
• Strong understanding of UA and performance marketing metrics
• Experience working with relevant advertising platforms
• Strong analytical and commercial skills, with the ability to make data-driven decisions
• Knowledge of MMP platforms, preferably AppsFlyer, and Firebase
• Understanding of the relationship between acquisition, retention, monetization, and LTV
• Experience with campaign testing and optimization
• Advanced level of English

Nice-to-have

• Experience with UA campaigns in the mobile gaming industry
• Experience in scaling campaigns and managing larger budgets;
• Experience with A/B testing of creatives and audiences
• Familiarity with the Apple App Store and Google Play ecosystems
• Experience with attribution and analytics tools such as GA4 and Looker

Tags

Benefits

• A goal-oriented yet friendly, start-up-like atmosphere
• A company culture that values clear and respectful communication without unnecessary formalities
• An open and honest feedback culture with a clear focus on professional development and continuous growth
• Access to a wide range of educational resources, professional training programs, and IT courses